Sunday, April 10, 2011

5 online tools to help promote your b(r)and

Using various social media applications are essential nowadays to promote your band.  Justin Bieber wouldn’t be the mega superstar that he is if it wasn’t for YouTube. He would still be on the streets of Stratford busking for coins. His situation shows how influential social media can be for an artist. I have compiled a list of must-have social media tools for bands or artists looking to promote their music. Check it out:
If you’re a band and don’t have one, get it NOW! Well, not right this instant; please do so when you’re done reading my blog. With over 500 million people actively using Facebook, a Fan Page is almost becoming essential for artists.



If you already have a Fan Page, make sure you add this application.  It's a great tool that makes sharing and promoting your music on Facebook easy for your fans. 
I love watching live performances, interviews or even vlogs by artists.  It is a great way to connect with fans and give them insight into what you or your band is all about. Also, never underestimate the power of YouTube. Ever heard of a girl named Rebecca Black? Yeah, enough said.
I have recently become obsessed with Twitter. It is a great way for bands to interact with fans. An occasional unique message or reply to a question generally increases your follower count and ultimately will amplify your reach.




I saw this the other day and I think this is an AWESOME tool. Artists upload a track, tweet a link to their followers and encourage them to help spread the word. Twitter users that retweet the link and are then emailed the track. Genius.




These are just a few applications that can help artists and bands promote their music online. But remember it’s about quality not quantity. Focus on certain applications and make sure you stay active on them. With that being said, I would love to know what other online tools you think are great for promoting artists or bands?

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